20’s Plenty for Us was set up in 2007 in order to assist communities wanting lower speeds and speed limits. With a focus on the single issue of campaigning for 20mph limits for most roads across a complete local authority, it now has 430 local campaigns in UK, Ireland, USA, Canada and Australia. It empowers local campaigns, acting as a catalyst for communities to change their speed limits. It has been influential in transport thinking and guidance on the use and benefits of 20mph limits. 20’s Plenty is not-for-profit with a small core team, but thousands of volunteers campaigning to make their places better places to be.
20’s Plenty has also engaged with many of the places implementing wide-area 20mph limits which now include the majority of the UK’s largest 40 urban authorities, 80% of Inner London Boroughs and now the Welsh Government is setting a national urban default limit of 20mph. In 2017 20’s Plenty worked with the World Health Organisation on developing a Slow Down Day Toolkit for UN Global Road Safety Week which was used in over 1,000 campaigning events around the world. In metric countries it uses the name “Love 30”
Rod King MBE
Founder & Campaign Director
20’s Plenty for Us
83 Pepper Street, Lymm, Cheshire, UK